In today’s fast-paced digital world, it can feel like the rules for marketing change overnight. Social media has become the front line for connecting with current and potential patients, and orthodontic practices are no exception. If you’re managing social media for a dental or orthodontic practice, you’ve probably seen how much of a game-changer platforms like Facebook, Instagram, and Twitter can be. But the question isn’t just how to jump into the game—it’s how to win it.
Let’s break it down step by step and explore how you can create a media plan that not only engages your audience but also supports your practice’s growth.
Why Social Media Matters for Orthodontic PracticesOrthodontics isn’t just about straightening teeth; it’s about creating confident smiles. Social media is the perfect platform to showcase that transformation. It’s visual, engaging, and, most importantly, personal. Unlike traditional advertising, social media allows your prac…